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Online Media

BBDO’s EPIC FAIL Viral Campaign

My inbox has been overflowing with emails from male and female friends, asking if I’ve seen BBDO’s new, self-proclaimed “viral campaign” for Stayfree. I have. I first saw it last week.  And I almost didn’t blog about it. Not because it has to do with menstrual products, but because it is a marketing strategy of such baffling proportion that I didn’t know where to start.

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