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Content curation--the process of finding, organizing, and sharing online content--has become a mainstream marketing tactic. "The Open and Shut Case for Content Curation" provides a detailed overview of how content curation supports marketing objectives and drives business results. Each brief chapter coaches marketers on a different benefit of content curation, including supporting SEO, generating and nurturing leads, and reducing costs. It also features real-world curators discussing the value their content curation programs have delivered, as well as experts who address the future of the industry.
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