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Branding & Communications

The Real Reason They Wept For Steve Jobs: A Marketing Revelation

This week, I finally figured out the real reason customers mourned and wept when Steve Jobs passed away. The answer emerged, like the missing value in an algebra problem, shortly after I had watched a remarkable video from the TED series of lectures, a talk filmed years before Jobs passed away. In it, Simon Sinek examines the messages delivered by Apple, Martin Luther King and others.

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