Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Case Study: Toyota Taps Into QR Codes And Augmented Reality

In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign, based around a computer-generated pop star called Hatsune Miku,  would feature the new Corolla and also introduce the Japanese virtual icon to the U.S. market. In addition, Toyota created a mobile program complete with 2-D barcode and augmented reality technology that drove traffic to the car company’s Web site and social media properties.

Read full story »