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Insight/ Branding & Communications

Case Study: Toyota Taps Into QR Codes And Augmented Reality

In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign, based around a computer-generated pop star called Hatsune Miku,  would feature the new Corolla and also introduce the Japanese virtual icon to the U.S. market. In addition, Toyota created a mobile program complete with 2-D barcode and augmented reality technology that drove traffic to the car company’s Web site and social media properties.

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