While social media’s acceptance by and importance to the consumer has ramped up rather quickly, those who believed it had relevance to digital marketing were thought to be making a mountain out of a molehill. Well, that molehill has turned out to be more like Everest. A social-media strategy has clearly become a marketing must-have. These days, marketing channels, platforms, and tools that lack a social component--some way for consumers to actively engage with your brand--are probably doomed to failure. But what worked this time last year might not work today, for this is a rapidly shifting landscape that must be mapped out regularly.
With this in mind, CMO.com decided that our wildly popular "2010 CMO's Guide To The Social Landscape” needed a fresh look and up-to-date analysis. We turned, once again, to 97th Floor, the SEO and social media firm that developed last year’s chart, to help you determine which social media tools and channels are your best bet in terms of customer communication, brand exposure, traffic, and SEO. The result? Our second annual guide for 2011.
For your convenience, a downloadable PDF version of the chart is available at the bottom of this page. And in the spirit of social, please share it with your colleagues and broader professional networks.
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