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Insight/ Emerging Media

How Olympus Spurred Product Awareness And Sales With Augmented Reality

When electronics giant Olympus introduced a new SLR (single lens reflex) hybrid camera to the marketplace, it knew that it was vital that people get their hands on it; that's because one of the camera's major selling points was its advanced compact body design. In short, it was far more representative of a pocket-size point-and-shoot than the typical SLR with interchangeable lenses. To provide the masses with a hands-on experience that wouldn't require heading to the nearest store, Olympus trialed a new augmented-reality technology.

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