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General Management

The New Social CMO

Four years ago, way back in 2007, I wrote about a Clayton Christensen article “Finding the Right Job for Your Product.” Way back then the average CMO lasted 23.5 months, just under 2 years, and 75% of all new products or services introduced by established companies failed. Wow, talk about a hard job. I don’t have any updated facts but I don’t think either of those stats have improved any.

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