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Insight/ General Management

How To Unify Your SEO & SEM Strategies

For years, advertisers have run their search engine marketing (SEM) and search engine optimization (SEO) programs separately. The SEM team would focus on bidding, campaign analytics and the complex science of managing millions of keyword buys to drive maximum conversion. The SEO team lived in a world of internal and external linking, and optimizing pages to maximize reach and relevance in organic search engine results.

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