Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

Getting Creative With SEO

One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/Web site in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be rewarded with top rankings. That "social SEO" has an impact upon natural search rankings is now irrefutable, and the recent introduction of Google +1 means there is now an even more direct relationship between a ‘social signal’ and ranking improvements. The influence of social SEO on rankings is typically reliant upon volume, however, so how can brands generate lots of likes, retweets, and +1s, as well as links?

Read full story »