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Insight/ Online Media

Getting Creative With SEO

One of the biggest topics in SEO right now is ‘social’ SEO – the idea that the more people engage with your brand/product/Web site in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be rewarded with top rankings. That "social SEO" has an impact upon natural search rankings is now irrefutable, and the recent introduction of Google +1 means there is now an even more direct relationship between a ‘social signal’ and ranking improvements. The influence of social SEO on rankings is typically reliant upon volume, however, so how can brands generate lots of likes, retweets, and +1s, as well as links?

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