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Insight/ Branding & Communications

Ads Behaving Badly

It’s certainly not unusual for brands to fall over themselves to attach themselves to worthy causes: the environment, education, human rights. Because what consumer doesn’t want to believe his purchasing dollars are going toward the greater good? But too often, although a company’s efforts may seem noble on the surface, a deeper look shows irresponsible marketing trying to take advantage of unfortunate situations to advance the brand’s self-interest. Consumers have take exception with the following eight examples.

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