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Insight/ Online Media

CMOs Need To Look At New Domains As An Opportunity, Not A Nuisance

The look of the Internet is about to go through a major transformation now that ICANN, the organization that oversees the Web name space, has approved the plan to introduce new generic Top-Level Domains (gTLDs). Instead of being limited to domain names that end in the familiar .com, .net and others, companies will be able to put their brand name or category to the right of the dot. So Marriott Hotels could apply for .marriott or even .hotel. The city of London plans to operate .london.

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