Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

General Management

Five Roles Of Successful CMOs

In a recent discussion of some CMOs on making a difference within their first 90 days, it was interesting to see the focus on the time line and process needed to quickly on-board, make recommendations and create impact. Urgency was paramount. Risk, very high. It spoke volumes about the pressure keg many CMOs find themselves in.

Read full story »