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Interviews/ Branding & Communications

Close-Up With Christine Heckart, CMO, NetApp Inc.

Christine Heckart is the chief marketing officer at computer storage and data management company NetApp Inc. She joined the company about 20 months ago after serving as general manager-marketing for Microsoft Corp.'s TV, video and music business. Her mission: to take market share from such major storage competitors as EMC Corp., Seagate Technology and Western Digital, boosted by a message that makes storage and data management “bold, provocative and sexy.”

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