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Insight/ Strategic Planning

The Value Of Face-To-Face Marketing In A Virtual Age

The popularity of communicating virtually—whether via email, instant messaging, LinkedIn, Twitter, or other social media channels—has had a significant impact on the speed at which information can be obtained. Virtual communication has also led some marketers to question the role face-to-face communications can play in building a brand. However, the need for face-to-face interaction has never been more important.

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