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Insight/ Traditional Media

Augmented-Reality Print Ads: Are They Worth It?

In the May 2011 issue of CAR magazine, a new type of advertising was introduced - augmented-reality print advertising. The advert in question was a double-page spread, advertising a Mercedes CL63 AMG. It combined print with online content in a novel way. Acentric conducted an ad test with 79 members of the Acentric online panel, in order to examine the adverts performance. So how effective was the 'augmented-reality' aspect?

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