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Insight/ Analysis & Measurement

The Gray Areas Of Digital Brand Measurement

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have not yet overcome a number of measurement challenges, some of which are never acknowledged by the very strategists and media planners managing significant media investments.

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