Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Analysis & Measurement

The Gray Areas Of Digital Brand Measurement

As an industry, we have made several promises that we have yet to keep. The promise of accountability, while realized for direct response marketers, is still a conundrum for most brand marketers. In our somewhat-modern digital marketing age, we have not yet overcome a number of measurement challenges, some of which are never acknowledged by the very strategists and media planners managing significant media investments.

Read full story »