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Emerging Media

Forrester Ranks Mobile Marketing Companies, Ignores the Brightest Startups

The necessity of having a clear and cohesive mobile marketing strategy has never been greater. Companies that do not have a mobile marketing strategy now are light years behind the curve in the face of booming smartphone adoption and changing consumer behavior. Research firm Forrester took a look at some of the biggest and best mobile marketing companies to see how they stack up and what benefits they can add for companies.

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