Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Interviews/ Emerging Media

Sales 2.0 And Gamification: A Q&A With Anneke Sele

You can’t think about the Sales 2.0 movement without talking about Anneke Seley. She literally wrote the book on the topic, pioneering many of its tenets way back when she started the inside sales team at Oracle (where, by the way, she hired Salesforce.com founder & CEO Marc Benioff to her sales team).

Read full story »