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Insight/ Branding & Communications

As Worlds Collide, How Can Advertising And Digital People Coexist?

As marketing communication becomes increasingly digital—mobile, display advertising, online video, social, digital out of home and in-store, etc.—the future won’t be about digital agencies and traditional agencies, just agencies, each hired for their unique perspectives and skill sets for solving client challenges. This evolution is already making digital marketing the center of competing skill sets—advertising communication versus digital experience design.

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