Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Tools

The Future Of Marketing Will Rely On Relationships Driven By Data

Personalized consumer experiences created from relationship building will drive the future of marketing, said executives at the ExactTarget Connections conference in Indianapolis. "Inspired marketing is about connecting with consumers," said ExactTarget CEO Scott Dorsey.

Read full story »