Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Traditional Media

Industry View: What Is The Future Of Interactive TV Advertising?

Interactive television advertising used to be all about the "wonders" of the red button, but is increasingly coming to take the form of integration with social media channels. Do the experiments in interactive TV advertising have enough appeal to become the norm or are there more changes to come? Industry experts provide their own thoughts. 

Read full story »