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Insight/ Emerging Media

A Zynga Ad Platform? Way Too Little, Way Too Late

Zynga has laid off 100 employees and is closing its Austin and Boston offices, everyone has reported. CEO Mark Pincus had hinted at “targeted cost reductions” to weak-performing games in a recent employee letter. But beyond drastic cost-cutting, the company has a much deeper problem, and that is one of strategy.

Read related story, "Zynga’s Next Gamble: An Ad Platform."

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