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Branding & Communications

5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page ad with the simple declaration “Marketing is BS.” Beneath that attention-grabbing headline, Adobe called this “Myth #1″ as part of their campaign to speak to marketers and business people about how to measure results more effectively. 

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