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Insight/ General Management

Barbie's CMO On 2012 Milestones And What's In Play For Holiday

Stephanie Cota, SVP Global Marketing, Barbie, Girls and Games at Mattel, explains that "globally, the Barbie brand speaks with one voice, has one vision and one signature style. Locally, the teams execute against this voice taking local market needs into considerations. We balance profit with a sense of creating deep, rich experience for girls and brand fans."

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