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Insight/ General Management

How To Succeed At Inbound Marketing And Then Totally Fail

Inbound Marketing is the future of marketing, and the marketing and PR industry is rapidly transitioning from the old World of outbound interrupt marketing to inbound or permission marketing, as it is also known. Inbound marketing works and has been proved in thousands of instances to lower the cost of marketing and to create a content legacy that keeps on generating mind-share, traffic and leads for both very small and very large companies.

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