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Insight/ Online Media

Facebook Ads Are NOT Display Ads

Many see Facebook ads as another form of display advertising and they do have some things in common. Both are visual, can be highly targeted, and interruptive. Both appear and work very differently from search ads, which remain the non-negotiable element of most plans given their strong conversion tracking ability. Both Facebook ads and display advertising can reach targeted populations with engaging visual messaging that creates awareness and motivates actions. But they are also very much different.

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