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Insight/ Strategic Planning

5 Necessary Activities For The CMO In 2017 (Or Sooner)

Simply put, demand generation is the main job and the identifying characteristic of any marketing department. Creating interest, enthusiasm and need for your product or service. Intrinsically tied to creating demand, is how you choose to do it. Do you interrupt prospects with the benefits of your product? Or you do you inbound prospective clients with your value and content that supports that value?

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