Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Strategic Planning

Digital Accountability Begins Now

Digital marketing is awash in a never-ending array of “shiny new objects.” Be it social listening tools, the "must have" app or the newest rich media ad formats of today or the RSS feeds of a day long gone (which promised to eliminate email BTW), marketers are constantly bombarded by new, seemingly creative ideas with which to drive awareness, engage customers and ultimately generate sales.

Read full story »