Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Market Research

The Eventual Death Of Premium Web Advertising

Advertising alongside premium inventory remains an important tactic for marketers(because of the perceived value of content adjacencies, the efficiencies associated with wide reaching advertising units, the relative-certainty of delivery of such inventory and because many premium publishers possess valuable first-party consumer data), but premium's share of total online advertising revenue is nonetheless falling.

Read full story »