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Insight/ Market Research

Putting Brands In Their Place

Bucking the FTC's traditional practice of focusing almost solely on fraudsters and hucksters intent on scamming consumers, David Vladeck vowed to crack down on deceptive advertising by the nation’s largest brands. “National advertising is, once again, a high priority for BCP,” he told the Advertising Self-Regulatory Council (ASRC). Vladeck’s road map promised closer examination of health claims and clarification of what constitutes adequate scientific backing, promising that future FTC settlements would contain more precise language and reimburse consumers taken in by false promises.

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