Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Market Research

Putting Brands In Their Place

Bucking the FTC's traditional practice of focusing almost solely on fraudsters and hucksters intent on scamming consumers, David Vladeck vowed to crack down on deceptive advertising by the nation’s largest brands. “National advertising is, once again, a high priority for BCP,” he told the Advertising Self-Regulatory Council (ASRC). Vladeck’s road map promised closer examination of health claims and clarification of what constitutes adequate scientific backing, promising that future FTC settlements would contain more precise language and reimburse consumers taken in by false promises.

Read full story »