Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Six Tips For Holiday PPC Advertising

Research shows that half of all online holiday sales transactions are now driven by search advertising, with UK retailers enjoying a large return on pay per click (PPC) spend. Here are six key areas that online retailers should be thinking about now as they try to maximize their paid search campaigns this year.

Read full story »