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Branding & Communications

Is It Time For The New York Times To Embrace Sponsored Stories?

As news publishers confront a troubled online ad market, many of them are turning to “native advertising” which lets marketers create content that resembles a website’s natural content. The New York Times  is resisting the trend but sooner or later it may have to give in — perhaps one day allowing select marketers to pay to insert stories on the Times website.

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