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Insight/ Strategic Planning

From Content To Lead To Handoff: Inbound Marketing In Six Steps

You can't just blast your message out and hope it reaches someone and sticks. Instead, you need to build a presence online in the places that matter most—including social networks, blogs, and search engines—so that when people come looking, they find you. But that's not all. Once leads enter the sales funnel, marketers need to build brand preference and loyalty via personalized, strategic outreach at all stages of the sales cycle and beyond.

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