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Insight/ Strategic Planning

Three Things Marketers Need To Do Today

In this show, marketing metrics expert Laura Patterson, president of VisionEdge Marketing, a marketing metrics firm that helps marketers improve marketing results using data, analytics and processes joins Marketing Made Simple TV. She shares the three things marketers need to do today, as well as how best-in-class marketers focus on business outcomes rather than activities, and measurements that are truly valuable to the C-suite.

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