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Insight/ Market Research

Marketing And Thanksgiving: A Tempest Of Myths And Facts

I am sure every­one has been fol­low­ing Adobe Mar­ket­ing Cloud’s zany #Met­ric­sNot­Myths cam­paign quite closely. If you haven’t, the videos not to be missed are the ones where mar­ket­ing “gas­bags” get zapped with the BS detec­tor; the dig­i­tal media con­sul­tant gets assaulted till he agrees that social media ROI can “def­i­nitely” be cal­cu­lated, and the robot that gets fired after 5732 days on the job as it was “good on the math but not on the analytics."

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