Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ Market Research

Direct Marketing Clinic: Chase Bank Mailer Pros & Cons, Tips & Tricks

The Chase self-mailer savings account promotion has two very effective panels and two that could be improved. Overall, the $150 cash bonus is certainly eye-catching enough to get prospects inside the mailer where they examine the details. Marketers can use the pros and cons discussed here to judge the effectiveness of their direct mail campaigns.

Read full story »