Insight/ Market Research

Direct Marketing Clinic: Chase Bank Mailer Pros & Cons, Tips & Tricks

The Chase self-mailer savings account promotion has two very effective panels and two that could be improved. Overall, the $150 cash bonus is certainly eye-catching enough to get prospects inside the mailer where they examine the details. Marketers can use the pros and cons discussed here to judge the effectiveness of their direct mail campaigns.

Read full story »