Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Analysis & Measurement

Infographic: Giving Content Generation The Green Light

HubSpot evaluated the relationship between inbound marketing, traffic flow, and lead generation for more than 7,000 of its customers by scrutinizing companies' social media, blog, and website pages. The results? Marketers that give content creation the green light drive straight into the fast lane for traffic and leads.

Read full story »