News/ Analysis & Measurement

Outdoor Revenues Up 4.4%, Benefits From Digital OOH

McDonald’s was the top advertiser in terms of out-of-home ad spending in the first nine months of 2012, with Verizon in second place and Chase in third place. The OAAA also noted substantial spending by other media brands this year, including Fox, NBC, and BBC America; the latter increased its outdoor spending by a factor of ten in 2012.

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