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Insight/ Branding & Communications

Publishing In The Viewable Ad Era

Ad viewability will be a big topic in 2013, particularly as the IAB, the ANA and the 4As have introduced the Making Measurement Make Sense initiative. This has all sorts of ramifications for buyers and sellers, as it will likely become a key currency for the buying and selling of digital advertising. Digiday asked some publishing heavyweights, “What will ad viewability standards mean for the industry?” Here are their responses.

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