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Insight/ Lifecycle Marketing

Dealing With Big Data: Three Steps To CRM-Compliant Data

For the past couple of years, there’s been something of a CRM services boom afoot. Microsoft, Oracle, Salesforce.com, SAP, NetSuite, Sage, SugarCRM, and hundreds of other players have been clamouring to offer a hungry market cloud-based and on-demand, or hosted, CRM. The lure of CRM, of course, is the promise of unifying an entire enterprise based on its ability to sell to, serve, and retain customers better than before; to be able to gain clear visibility into customer spend trends, improve engagement, service and loyalty, and maximize lifetime value.

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