Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ General Management

Don’t Look Very Far For A Social Marketing Strategy

It’s fairly common knowledge in today’s consumer-driven marketplace that brands need to capitalize on their consumers’ WOMM and motivate them to say more in the form of referrals and social media interactions. But don’t forget the group that knows your products better than most, and who is uniquely positioned to generate leads and new business on your behalf (at the right place and the right time, no less).

Read full story »