Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Interviews/ General Management

Q-and-A: Jersey Mike’s CMO Shares The Secrets Behind Stellar Social Campaigns

When it comes to Facebook marketing, we all know the difference between snagging “likes” with simple freebies and discounts, and earning them through engaging, meaningful social content. Doing the former does get “likes” to pour into your company’s page for a time — until the discount ends, leaving you with bigger numbers but not greater fan loyalty. Doing the latter gets you something far more valuable.

Read full story »