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Insight/ Strategic Planning

Content Marketing To Captivate An On-The-Go Audience

The digital place-based industry launched about five years ago, when marketers and advertisers found it very difficult to reach the same audiences they were reaching with traditional media. The number of TV channels, Web sites, and custom publications has become so large that consumers have more choice, and the audience is more fragmented. The context of location, or “place,” is an important filter for the message. 

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