Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ General Management

DreamWorks Animation Looks To Diversify Portfolio

In November, DreamWorks Animation announced it would openly share the software it created for the special effects in its new film "Rise of the Guardians." And just this week, the company announced the addition of Michael Francis in the new role of chief brand officer. As these initiatives diversify the animation company's brand portfolio, chief marketing officer and 16-year DreamWorks vet Anne Globe is inspiring change on the marketing front.

Read full story »