Insight/ General Management

DreamWorks Animation Looks To Diversify Portfolio

In November, DreamWorks Animation announced it would openly share the software it created for the special effects in its new film "Rise of the Guardians." And just this week, the company announced the addition of Michael Francis in the new role of chief brand officer. As these initiatives diversify the animation company's brand portfolio, chief marketing officer and 16-year DreamWorks vet Anne Globe is inspiring change on the marketing front.

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