Insight/ General Management

The Editor-In-Chief: The New CMO

The constant emergence of new marketing technologies is a source of perplexity for brand marketers. As CMOs do their best to address existing digital concerns such as their Facebook and Twitter strategies and mobile and online video, to name a few, they are relentlessly being slammed with new issues to figure out, including the fact that these days they must increasingly think like publishers.

Read full story »