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Insight/ Online Media

10 Reasons Your Social Marketing Initiative Will Fail

A 2012 study by the Social Media Examiner found that 83% of marketers said social media is important to their businesses. These folks have almost all initiated social marketing initiatives to connect with customers, prospects, and influencers via social media like Facebook, Twitter, YouTube, Google+, and LinkedIn. But if these initiatives are so important, why do so many of them fail to bring value to their organizations, while siphoning valuable resources that could be used better elsewhere?

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