Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Tools

Loyalty Increasingly Keys On 'Soft' Social Recognition

Company loyalty programs, with a history that goes back at least 30 years, are being transformed by social media. No longer confined to a "do this, get that" model—with an accrual, for example, of points, travel miles or free hotel stays in exchange for repeat business—today's loyalty programs increasingly are incorporating such social elements as badging, recognition and status.

Read full story »