Insight/ Tools

Loyalty Increasingly Keys On 'Soft' Social Recognition

Company loyalty programs, with a history that goes back at least 30 years, are being transformed by social media. No longer confined to a "do this, get that" model—with an accrual, for example, of points, travel miles or free hotel stays in exchange for repeat business—today's loyalty programs increasingly are incorporating such social elements as badging, recognition and status.

Read full story »