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Insight/ Online Media

O Come All Ye Faithful: Attract, Engage And Convert Fans To Brand Advocates

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.

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