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Interviews/ General Management

Behind The Brand: Defining 'BlackBerry People' As Part Of RIM's Path Back To Relevance [Video]

Frank Boulben took the job as CMO of Research In Motion, the company behind the troubled BlackBerry brand, earlier this year–arguably a job many would have shied away from. But he saw it as an opportunity to participate “in what could be the greatest comeback in tech history.”

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