Digital marketing insights for CMOs

Interviews/ General Management

Behind The Brand: Defining 'BlackBerry People' As Part Of RIM's Path Back To Relevance [Video]


Frank Boulben took the job as CMO of Research In Motion, the company behind the troubled BlackBerry brand, earlier this year–arguably a job many would have shied away from. But he saw it as an opportunity to participate “in what could be the greatest comeback in tech history.”