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Behind The Brand: Defining 'BlackBerry People' As Part Of RIM's Path Back To Relevance [Video]

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Frank Boulben took the job as CMO of Research In Motion, the company behind the troubled BlackBerry brand, earlier this year–arguably a job many would have shied away from. But he saw it as an opportunity to participate “in what could be the greatest comeback in tech history.”

Source: http://www.cmo.com/articles/2012/12/20/behind_the_brand_def.html